When people hear the word “Fundraising,” they immediately think of car washes, bake sales, or selling overpriced candy bars that nobody wants. But what if we told you the most effective, most profitable, and least stressful fundraising product isn’t something trendy or complicated?
What if it’s laundry detergent?
No, seriously. Detergent fundraising is becoming one of the fastest-growing fundraising models in the U.S. and for good reason. At Sudz Fundraising, we’ve seen firsthand how teams, schools, churches, and nonprofits are turning laundry soap into thousands of dollars in profits with far less effort than traditional fundraisers.
Let’s break down why detergent might be your organization’s secret weapon and how to unlock its full potential.
Why Traditional Fundraisers Don’t Work Anymore
Let’s call it out: Most fundraisers are outdated (Source: Donor Voice). They’re time-consuming, awkward, and offer low returns. You’ve probably experienced at least one of these:
- Low-profit margins (You sell $1 candy and keep $0.30).
- Product fatigue (People are tired of cookie dough and candles).
- Volunteer burnout (Too many moving parts, not enough help).
- Limited buyer pool (You keep selling to the same people).
Over 60% of fundraising campaigns fall short of their financial goal due to poor planning, low engagement, or unappealing products.
So why keep repeating the cycle?
The Case for Detergent: A Product That Sells Itself
Now, let’s flip the script.
What’s one item every household needs, on repeat?
Laundry detergent.
Here’s the proof:
- The average American family does 300 loads of laundry per year (Source: Palmetto).
- U.S. households spend an average of $180–$250 annually on detergent.
- Nearly every household buys detergent, and many are looking for cost-effective alternatives to brand names.
That makes detergent not just an easy sell, it’s a necessary one.
Sudz Fundraising offers high-quality, American-made detergent that’s safe, effective, and budget-friendly. Your supporters get something they already need, while you keep 50% of the profits.
Why Detergent Fundraising Wins (Every Time)
Let’s break it down:
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High Profit Margins
You keep 50% of every sale. No guesswork. No waiting. That means:
- Sell 200 detergent buckets at $50 = $10,000 in revenue.
- You keep $5,000 profit, simple as that.
Compare that to a candy fundraiser where you’d need to sell 2,500 bars to earn the same profit.
-
No Guilt for Buyers
You’re not asking people to buy something they don’t need. You’re replacing a regular store purchase with a better, purpose-driven alternative.
They feel good. You feel good. Everybody’s laundry smells amazing.
-
Sustainable and Repeatable
Need to raise money every season? No problem. Detergent sales can become a quarterly or annual fundraiser because customers run out and come back for more.
That’s built-in recurring revenue.
-
Less Burnout, More Results
Sudz Fundraising provides digital tools, order forms, tracking dashboards, and free coaching. That means:
- No messy spreadsheets.
- No logistics chaos.
- No reinventing the wheel every time.
Just a clean, clear system that works.
Real Talk: Why This Works Psychologically
Fundraising isn’t just about products, it’s about how people think.
And detergent hits a sweet spot of buyer psychology:
1. Low Emotional Resistance
Unlike luxury items (Candles, gift wrap), detergent is already on their list. That lowers buying resistance dramatically. It doesn’t feel like a donation; it feels like a smart purchase.
2. It’s Easy to Say Yes
When you offer a useful product that supports a cause, the answer is almost always yes.
People want to help, but they also want value in return. Detergent delivers both.
3. High Satisfaction, High Loyalty
Sudz customers rave about the quality, scent, and value. That leads to repeat buyers and long-term supporters of your organization.
Plus, buyers feel connected to your story, not just your product.
Who’s Crushing It with Sudz?
Detergent fundraising isn’t theory. It’s happening across the country right now.
Here’s how real groups are using Sudz to win:
Youth Football Team, Georgia
- Sold 180 buckets in 3 weeks.
- Profited $4,500.
- Covered travel, gear, and team meals.
PTA Group, Illinois
- Used Sudz to fund a playground upgrade.
- Earned $7,000 in one campaign.
- Parents loved that it replaced a regular household purchase.
Church Youth Group, Texas
- Raised $3,800 for a summer mission trip.
- Saw 65% repeat customers in the next round.
And none of them had to stand in a parking lot with sponges.
“But We’ve Never Done a Detergent Fundraiser Before…”
That’s okay! You don’t need to be a pro. That’s why Sudz offers FREE coaching.
When you book a call, you get:
- A custom strategy for your group’s size and goals.
- Help with setting your timeline and profit target.
- Access to templates, order forms, social media promos, and more.
- One-on-one support to make sure you hit your goal.
This isn’t just a product. It’s a partnership. We succeed when you succeed.
So… Why Not You?
You’re probably reading this because you’re tired.
You’ve tried fundraising the old way, and you’re done wasting time and burning out your volunteers.
You want something that works, without making your group feel like professional salespeople.
Here’s the truth: Detergent fundraising is simple, profitable, and sustainable. You just haven’t tried it yet.
Summary: Why Detergent Is Your Secret Weapon
| Sudz Advantage | Why it works |
| High margins (50%) | More money with less effort |
| Useful product | No “Junk” guilt or waste |
| Easy for buyers | Feels smart, not like a favor |
| Fast campaign timeline | Fundraise in weeks, not months |
| Repeatable sales | Ongoing revenue potential |
| Full support | Strategy+ tools+ coaching |
Ready to Launch Your Best Fundraiser Ever?
- If you’re serious about fundraising without stress, waste, or burnout…
- If you want a product people want to buy (and re-buy)…
- If you want real strategy, not guesswork…
Then it’s time.
Get expert advice. Get your custom game plan.
And get ready to raise more than you ever have by selling something people need.
This isn’t gimmicky.
This isn’t charity.
This is smart, strategic fundraising that works.
📞 Book your coaching call now and let’s launch your best campaign yet.
